Tuesday, May 14, 2013

The Daily Stat: That SUV Is Looking at You. Yes, You.

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MAY 14, 2013
That SUV Is Looking at You. Yes, You.
People rated sport-utility vehicles as having higher status and power if they saw the vehicles head-on, as opposed to from the side (4.71 versus 4.22 on a 7-point scale), an effect that didn't apply to sedans, say Jonathon P. Schuldt of Cornell University and Sara H. Konrath and Norbert Schwarz of the University of Michigan. People tend to see faces in the fronts of automobiles and to associate direct eye gaze with dominance, the researchers say.
Source: The Right Angle: Visual Portrayal of Products Affects Observers' Impressions of Owners
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