The Daily Stat: Before Your Next Product Launch, How About a Square Dance?

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile MAY 17, 2013 Before Your Next Product Launch, How About a Square Dance? Research participants who were induced to stroll around a campus in step with other people reported greater trust in their fellow walkers, in comparison with people who didn't walk in step (5.6 versus 4.1 on a 7-point scale), say Scott S. Wiltermuth and Chip Heath of Stanford. This and other studies show that unison movement fosters a greater willingness to cooperate, suggesting that cultural practices such as marching and dancing may make groups better able to take coordinated action, the researchers say. Source: Synchrony and Cooperation Share Today's Stat: FEATURED PRODUCT Ebooks on HBR Did you know you can access your favorite HBR Press books in Ebook format? Get instant access to new releases like The First 90 Days, Updated and Expanded, recent bestsellers like Playing to Win and Conscious Capitalism and perennial classics like the HBR's 10 Must Reads series - without the hassle and cost of shipping. Visit our Ebook page to browse titles and learn more about this exciting offering. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR Guide to Persuasive Presentations Ebook + Video Case Study HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads: The Essentials HBR Guide to Getting the Right Work Done PREVIOUS STATS Most People Forget That Others Helped Them Get Employment The Sound of a Number Affects Your Perception of Its Size That SUV Is Looking at You. Yes, You. Does Wearing Dark Glasses Make You More Selfish? How America's "Craft" Beer Boom Started with a Tax Cut Be Sure to Tell People They're Free to Say No to Your Request When You Solicit Donations, the Shape of Your Flyer Matters Rich Parents Increasingly Focus on Their Kids' Early Learning Chinese Officials' Ban on Gifts Affects Swiss Watch Market And You Thought Your Inbox Was Big Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)