Tuesday, December 4, 2012

Weekly Hotlist: How to Calculate the Value of a Like

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Weekly Hotlist Harvard Business Review
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How to Calculate the Value of a Like
by Dan Zarrella
It's time we do the math on social media ROI.
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John Coleman
LEADERSHIP
The Benefits of Poetry for Professionals
John Coleman
Poetry teaches us to wrestle with and simplify complexity.
Read more.
Amy Gallo
SELF-IMPROVEMENT
How to Master a New Skill
Amy Gallo
We all need to get better at something.
Read more.
Samuel Arbesman
MANAGE CHANGE
Why Do Great Ideas Take So Long to Spread?
Samuel Arbesman
It's not just the old guard slowing things down.
Read more.
Managing Global Innovation: Frameworks for Integrating Capabilities around the World
Managing Global Innovation: Frameworks for Integrating Capabilities around the World
Ebook Now Available
Yves Doz and Keeley Wilson show how to build and leverage a global innovation network. Drawing on extensive research and a wealth of real company examples, the authors walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple far-flung sources. Bridging theory and practice, Managing Global Innovation gives you the know-how and the tools you need to harness critical expertise from around the globe and channel it into your innovation programs.
BUY IT NOW
Jonathan Berman
ECONOMY
American CEOs Should Stop Complaining About Uncertainty
Jonathan Berman
As executives in frontier markets know, one person's risk is another's opportunity.
Read more.
Michael Schrage
GETTING BUY-IN
The Key Mistake Undermining Your Pitch
Michael Schrage
You won't be persuasive if you haven't done your homework.
Read more.
Morra Aarons-Mele
MARKETING
Using Social Media for Social Good
Morra Aarons-Mele
How #GivingTuesday is a model for smart marketing in the social sector.
Read more.
HBR IdeaCast
GREAT LEADERS
The Indispensable, Unlikely Leadership of Abraham Lincoln
HBR IdeaCast
Plus: Why Winston Churchill couldn't lead post-war England.
Read more.
Nancy Duarte
COMMUNICATION
Authentic Presentations Take Practice
Nancy Duarte
Audiences will trust you if you're open, sincere, and comfortable.
Read more.
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MOST POPULAR
1
Calculate the Value of a Like
2
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3
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4
The Key Mistake Undermining Your Pitch
5
It's Not Just Semantics: Managing Outcomes Vs. Outputs
COMMENT OF THE WEEK
"Poetry makes you smarter. It allows you to see deeper meaning in information that others would overlook. And it does increase your ability to empathize, which is an undervalued skill that has invaluable worth in many aspects of life, including business. "
posted by
BRAD CRAN ON "THE BENEFITS OF POETRY FOR PROFESSIONALS"
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