Management Tip of the Day: Start Persuading Your Audience Before the Presentation

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   TIPS   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   STORE RSS   |   Mobile DECEMBER 21, 2012 Start Persuading Your Audience Before the Presentation Your presentation doesn't start when you enter the room; it starts the moment you've committed to speak. If you take advantage of opportunities to reinforce your message before you take the stage, you're much more likely to change people's thinking and behavior. Explain to your audience ahead of time how they will benefit from your talk. If you're presenting to colleagues, you might e-mail them a summary of your message and a rough list of points you plan to cover, for example, or send a meeting request with a detailed agenda. If you're going to speak to people from outside your organization — conference attendees, for instance—post your biography and talking points online and provide links to any pre-reading material. Today's Management Tip was adapted from the HBR Guide to Persuasive Presentations. Buy the book and learn what it takes to be an effective speaker » Share Today's Tip: FEATURED PRODUCT HBR Guide to Persuasive Presentations Ebook + Video Case Study Available exclusively through HBR.org: Ebook + Video! Purchase of the "HBR Guide to Persuasive Presentations" ebook includes a 20-minute video case study. This video features author Nancy Duarte walking you through tips covered in the Guide and is available to download (as an mp4 file) or to stream online. Duarte uses a former client, Alta Devices, to clearly illustrate how you can apply the techniques discussed in her book. Get it now! ADVERTISEMENT Follow the Tip: PREVIOUS TIPS Don't Grow Your Business Too Fast Create Rituals to Get More Done Take More Vacation Two Rules for Keeping Employees Happy and Engaged Focus Your Sales Pitch by Subtraction Focus on a Career Direction, Not a Specific Job Don't Sacrifice Long-Term Growth Just to Hit Your Forecast Before a Big Presentation, Brainstorm Quit Your Job, for Real This Time Don't Be a Bad Boss All Previous Tips BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)