The Daily Stat: Showroomers Aren't Loyal to Stores Where They Browse

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile DECEMBER 18, 2012 Showroomers Aren't Loyal to Stores Where They Browse Just 8% of Best Buy's "showroomers," consumers who go to the store to look at merchandise but then buy online, purchase through Best Buy's web site. The figures are similarly low for Walmart and Target — 11% and 12%, respectively, according to Harris. The rest of the showroomers turn to other online retailers to buy what they've seen, touched, and tried in the store. In many cases, showroomers make their online purchases while still in the store. Best Buy ranks as the number one U.S. store for showrooming. Source: 43% of U.S. adults participate in showrooming Share Today's Stat: FEATURED PRODUCT HBR Guide to Networking HBR Press Book HATE THE IDEA OF SCHMOOZING AND GLAD-HANDING TO SUCCEED? Most of us feel that way. But you don't have to be slick and indiscriminate to create and sustain a strong network. In fact, you're much better off being yourself and connecting selectively—that's how you'll build relationships with real value. The "HBR Guide to Networking" will give you the tools and confidence you need to get your ideas off the ground, draw on others' expertise, scope out business opportunities, and land coveted roles. Whether you're a new professional or an experienced one, this guide will help you: (1) create and maintain the right ties in a way that feels authentic, (2) nourish relationships through give and take, (3) share—and spread—ideas, (4) use social media tools to network, (5) manage your image online, and (6) reach out after losing touch. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done PREVIOUS STATS Men Prefer Aisle Seats on Planes; Women Like Windows Year by Year, We're All Getting a Little Smarter Electric Cars Cost a Lot and Reduce Carbon Very Little Criminals Are More Likely to Target You If You're Seen as Socially Deviant Hackers Make a Killing by Locking PCs and Demanding Money Will Your Firm Switch to Once-a-Year 401(k) Payments? Pain Makes You Indulge Afterward Mom and Dad's Attitude About Risk Affects Kids' Achievement Under-the-Table Is the Way to Get Public Contracts in China Companies' Political Activities Hurt Shareholder Value Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)