Great Marketing Is Utilitarian

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Great Marketing Is Utilitarian Mitch Joel People don't use branded apps because most branded apps are useless. The Problem You Created Is Now a Solution You Can Buy Grant McCracken How Method is transforming ocean waste into soap bottles. Read more. Maintaining a Unified Brand in a Fragmented World Dae Ryun Chang and Don Ryun Chang Put the power back in your hands with a transbranding approach. Read more. Don't Assume You Know Your Customers Adam Richardson Don't get so caught up in your own company that you forget who you're serving. Read more. The Pirate Organization: Lessons from the Fringes of Capitalism Ebook Now Available Rodolphe Durand and Jean-Philippe Vergne argue that piracy drives capitalism's evolution and foreshadows the direction of the economy. Through a rigorous yet engaging analysis of the history and golden ages of piracy, the authors show how pirates form complex and sophisticated organizations that change the course of capitalism. When an Ad Campaign Goes Horribly Wrong Jonah Sachs The one piece of advice that might have saved Danske Bank. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)