University professors were 58% more likely to fill out a questionnaire if a handwritten request to complete the survey was on a sticky note, rather than a cover letter, according to an experiment by researcher Randy Garner reported by Kevin Hogan on HBR.org. In another experiment, sticky notes also prompted people to act more quickly and respond in greater detail. Sticky notes not only stand out and garner attention, they also imply that a scribbled request is a special favor, making the recipient feel important, Hogan writes.
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