Presentations are never one-size-fits-all—especially across different cultures. People have different ways of learning, so when presenting, you need to be able to adapt your style according to your audience. For example, in “principles-first” cultures (e.g., France, Spain, Germany, Russia), people want to understand the why behind proposals before moving to action. You have to explain and validate the concept underlying your reasoning before coming to conclusions and examples. And you should leave time for people to challenge and debate. But in “applications-first” cultures (U.S.), people focus less on the why and more on the how. Make your arguments by getting right to the point. You don’t have to spend too much time building up the underlying theory. Provide practical examples of how it worked elsewhere, and then discuss tools and next steps.
Adapted from “
Tailor Your Presentation to Fit the Culture” by Erin Meyer.
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