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January 2, 2015 Vivid Food Ads Have Biggest Impact on People with Strong Emotions People who report generally having intense emotions are more affected than those with mild emotions by vivid descriptions of food, according to experiments by David J. Moore and Sara Konrath of the University of Michigan. While being exposed to descriptions of Cinnabon rolls’ “delicate glaze melting over the warm and gooey spirals of dough,” people with intense emotions became increasingly hungry – their hunger scores rose from 5.37 to 5.90 on a 1-to-9 scale — while those with “low-affect-intensity” showed a drop in hunger from 4.76 to 3.88. People with intense emotions seem better able to access emotional memories in response to external stimuli, the researchers say. SOURCE: “I can almost taste it:” Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions

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