10 Must Read Articles from HBR

Having trouble viewing this email? Click here to see it in a web browser. 10 Must-Read Articles from Harvard Business Review HBR's 10 Must Reads: The Essentials If you read nothing else, read these 10 articles from Harvard Business Review's most influential authors, covering the essential management topics. These 10 articles will help you: Transform yourself into an outstanding performer Assess the capabilities of your organization Generate results with emotional intelligence Ensure that your innovative businesses succeed Understand the eight stages of a change initiative Save more than 60% off the price of the individual articles when you buy this collection. All 10 must-read articles are yours for only $24.95!* Product #13292 • Ebook/PDF or Paperback ORDER NOW Only $24.95* This specially priced collection includes: Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf Explains why so few established companies innovate successfully. Competing on Analytics by Thomas H. Davenport Explains how to use data-collection technology and analysis to discern what your customers want, how much they're willing to pay, and what keeps them loyal. Managing Oneself by Peter F. Drucker Encourages us to carve our own paths by asking questions such as, "What are my strengths?" and "Where do I belong?" What Makes a Leader? by Daniel Goleman Not IQ or technical skills, but emotional intelligence. Putting the Balanced Scorecard to Work by Robert S. Kaplan and David P. Norton Includes practical steps and examples from companies that use the Balanced Scorecard to measure performance and set strategy. Innovation: The Classic Traps by Rosabeth Moss Kanter Advocates applying lessons from past failures to your innovation efforts. She explores four problems and offers remedies for each. Leading Change: Why Transformation Efforts Fail by John P. Kotter Argues that transformation is a process, not an event. It takes years, not weeks, and you can't skip any steps. Marketing Myopia by Theodore Levitt This classic article introduces the quintessential strategy question, "What business are you really in?" What Is Strategy? by Michael E. Porter Argues that rivals can easily copy your operational effectiveness, but they can't copy your strategic positioning—what distinguishes you. The Core Competence of the Corporation by C.K. Prahalad and Gary Hamel Argues that a diversified company is like a tree: the trunk and major limbs its core products, branches its business units, leaves and fruit its end products. Nourishing and stabilizing everything is the root system—its core competencies. View More Titles in the Series » To order by phone, call us toll-free at 800-668-6780 and mention referral code 02653. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2014 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)