Monday, January 12, 2015

Popular Case Studies

Are you having trouble viewing this email? If so, click here to see it in a web browser.
SPECIAL OFFER

Looking to challenge your assumptions?
HBR CASE STUDIES
Here are some of our most popular case studies written by professors at HBS and at renowned business programs worldwide, and that focus on actual problems and decisions companies face. These are sure to help you challenge your assumptions, broker team discussion, and expand your strategic thinking.
Our collection includes over 13,000 case studies with new cases being added all the time.

Available in either PDF or Hardcopy format
Yours for only $8.95 each.*
The cases you’ll find are:


MARKETING
Product #504016 (PDF or HARDCOPY)
Starbucks: Delivering Customer Service
by Youngme Moon and John A. Quelch
Product #2069 (PDF or HARDCOPY)
Mountain Man Brewing Co.: Bringing the Brand to Light
by Heide Abelli
Product #2075 (PDF or HARDCOPY)
Fashion Channel: Market Segmentation
by Wendy Stahl
Product #504094 (PDF or HARDCOPY)
Ikea Invades America
by Youngme Moon
Product #587055 (PDF or HARDCOPY)
Rohm and Haas (A): New Product Marketing Strategy
by V. Kasturi Rangan and Susan Lasley


ENTREPRENEURSHIP
Product #808128 (PDF or HARDCOPY)
Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance
by Nancy F. Koehn, Erica Helms, and Phillip Mead
Product #609066 (PDF or HARDCOPY)
Design Thinking and Innovation at Apple
by Stefan Thomke and Barbara Feinberg
Product #808128 (PDF or HARDCOPY)
Facebook
by Mikolaj Jan Piskorski, Thomas R. Eisenmann, David Chen, and Brian Feinstein
Product #808019 (PDF or HARDCOPY)
Starbucks Coffee Company in the 21st Century
by Nancy F. Koehn, Marya Besharov, and Katherine Miller
Product #802085 (PDF or HARDCOPY)
Zipcar
by Myra M. Hart and Wendy Carter


STRATEGY
Product #710467 (PDF or HARDCOPY)
Apple Inc. in 2010
by David B. Yoffie and Renee Kim
Product #711498 (PDF or HARDCOPY)
Asahi Net: Bringing Innovation to Education
by Hirotaka Takeuchi
Product #711462 (PDF or HARDCOPY)
Cola Wars Continue: Coke and Pepsi in 2010
by David B. Yoffie and Renee Kim
Product #707497 (PDF or HARDCOPY)
Edward Jones in 2006: Confronting Success
by David J. Collis and Troy Smith
Product #705448 (PDF or HARDCOPY)
Kodak and the Digital Revolution
by Giovanni Gavetti, Rebecca Henderson, and Simona Giorgi


ORGANIZATIONAL BEHAVIOR
Product #513051 (PDF or HARDCOPY)
Sir Alex Ferguson: Managing Manchester United
by Anita Elberse and Thomas Dye and Renee Kim
Product #303061 (PDF or HARDCOPY)
Mount Everest—1996
by Michael A. Robertoa and Gina M. Carioggia
Product #496023 (PDF or HARDCOPY)
Cambridge Consulting Group: Bob Anderson
by Jay W. Lorsch and John J. Gabarro
Product #707497 (PDF or HARDCOPY)
Wolfgang Keller at Konigsbrau-Tak (A)
by David J. Collis and Troy Smith
Product #906034 (PDF or HARDCOPY)
Lehman Brothers (A): Rise of the Equity Research Department
by Ashish Nanda, Boris Groysberg, and Lauren Prusiner


GENERAL MANAGEMENT
Product #CMR503 (PDF or HARDCOPY)
The Renaissance CIO Project: The Invisible Factors of Extraordinary Success
by James Spitze and Judith J. Lee
Product #GS65 (PDF or HARDCOPY)
Zappos.com: Developing a Supply Chain to Deliver Wow!
by Michael Marks, Hau Lee, and David W. Hoyt
Product #308105 (PDF or HARDCOPY)
IBM in the 21st Century: The Coming of the Globally Integrated Enterprise
by Rosabeth Moss Kanter
Product #303003 (PDF or HARDCOPY)
P&G Japan: The SK-II Globalization Project)
by Christopher A. Bartlett
Product #907048 (PDF or HARDCOPY)
GE's Imagination Breakthroughs: The Evo Project
by Christopher A. Bartlett, Brian J. Hall, and Nicole Bennett
Yours for only $8.95 each. * Available in either PDF or hardcopy formats.

ALSO OF INTEREST:
Business Fundamentals Series Set
This collection will equip you with the experts’ view of 13 key management topics, from new product development and finance to strategy and marketing. It will provide indispensable business skills that can have immediate and continuing value for new managers and veteran executives alike. Save more than 15% off the individual components when you order this set!

$359.00


All cases
Available in either PDF or Hardcopy format
Yours for only $8.95 each.*
Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees and/or import fees imposed by the country of import. Please check with your custom office for details.

 

 

 

 

No comments:

Post a Comment