HBR's 10 Must Reads on Innovation

Are you having trouble viewing this email? If so, click here to see it in a web browser. SPECIAL OFFER EXCLUSIVE OFFER Do you have what it takes? HBR’s 10 MUST READS ON INNOVATION If you need the best practices and ideas for creating and delivering new products and services—but don’t have time to find them—this book is for you. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you take your business into the future—the right way. HBR’s 10 Must Reads on Innovation will help you: Decide which ideas are worth pursuing Adapt offerings from the developing world to wealthy markets Plan all-new ventures by testing and tweaking Tailor your efforts to meet customers’ most pressing needs Make inexpensive products on a vast scale Measure and improve innovation performance Avoid classic pitfalls such as stifling innovation with rigid processes Save more than 60% off the price of the individual articles when you buy this collection. Yours for only $24.95 * HBR’s 10 Must Reads on Innovation includes: Innovation's Holy Grail by C.K. Prahalad and R.A. Mashelkar Stop the Innovation Wars by Vijay Govindarajan and Chris Trimble How GE is Disrupting Itself by Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick The Innovation Value Chain by Morten T. Hansen and Julian Birkinshaw Is It Real? Can We Win? Is It Worth Doing? by George S. Day Innovation: The Classic Traps by Rosabeth Moss Kanter Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan The Discipline of Innovation by Peter F. Drucker Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih Available in Ebook/PDF or Paperback Yours for only $24.95 * Product #11363 Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees and/or import fees imposed by the country of import. Please check with your custom office for details. HBR.ORG | TOPICS | THE MAGAZINE | BOOKS | CASES | STORE | SUBSCRIBE TO HBR HBR.ORG | TOPICS | THE MAGAZINE BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS | PRIVACY POLICY CONTACT Copyright © 2014 Harvard Business School Publishing, an affiliate to Harvard Business School. All rights reserved. Harvard Business Publishing, 60 Harvard Way, Boston, MA 02163 CUSTOMER SERVICE: 800 545 7685 (US/Canada) +1 617 783 7600 (outside the US and Canada)