People are wired for good stories. If you can weave a compelling story into your presentation or meeting, your message will be more memorable. Hone your storytelling skills:
- Parachute in. Avoid “Let me tell you a story about a time I learned…” Drop your audience immediately into the action and draw the lesson out later.
- Follow the “Goldilocks” rule for details. Give too much detail and your audience is lost or bored; too little, and they lack enough context. Test your story with friends to find the right level of detail.
- Focus on one person with one thought. Focus on one person at a time, for four to seven seconds, and try to connect with as many people as possible.
- Use silence for impact. Silence draws emphasis to what was just said or what is about to come, and it allows others to contribute their own interpretations.
Adapted from “
A Refresher on Storytelling 101” by JD Schramm.
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