The Daily Stat from Harvard Business Review

 

December 12, 2014 Those Jiggly Ads on Your Site May Be Driving Customers Away Annoying online display ads often do more harm than good, costing web sites more in lost users than they bring in as advertising revenue, says a team led by Daniel G. Goldstein of Microsoft Research. Ads that move are the biggest pet peeve: In an experiment, there were nearly twice as many complaints about animated displays as about those that were aesthetically unpleasing — ugly, busy, or cheap-looking, the researchers say. SOURCE: The Economic and Cognitive Costs of Annoying Display Advertisements

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