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December 10, 2014 The Right Music Can Make Shoppers More Savvy About PricesWhen research participants were trying to save money on shopping-list items, slow-tempo classical music provided them with relief from math anxiety and made them less likely to avoid arithmetic computations such as figuring out whether it would be cheaper to buy a product as part of a bundle, says a team led by Shan Feng of William Paterson University. Fast-tempo classical music, by contrast, made math-anxious people more likely to avoid computations. Past research suggests that two-thirds of adult Americans loathe math. |
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