The Management Tip of the Day from Harvard Business Review

 

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October 13, 2014 Before You Pay for Tweets, Know How to Use Them Social ads let companies reach target customers with impressive efficiency – and they're cheaper than any other paid ad channel. You just have to know how to use them effectively. Here are some tips to get started: Use free social media to beta-test paid ads. Your company is likely already tweeting and posting to Facebook and LinkedIn. Track which messages are working, and use the high performers for native social ads. Take advantage of targeting features. LinkedIn lets you target regions, industries, and job titles. Twitter lets you drill down based on demographics. And Facebook lets you send sponsored posts to a long list of interest groups. Rotate ads frequently. Engagement plummets if you hammer users with the same message. But you can reuse social ads by targeting them to multiple demographics. Adapted from " Adapted from "When (and Why) to Pay for Tweets" by Ryan Holmes.

PREVIOUS TIPS What to Do When Coworkers Fight If You’re on a Roll, Take a Break Push Your Team Out of a Rut Show You Can Handle a Group Interview To Delegate Successfully, Make Expectations Clear Don’t Overlook Non-Obvious Candidates in Your Talent Pool

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