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October 16, 2014 Focus More on Value Capture By HBR IdeaCast Stefan Michel, professor at IMD, says your business should rethink how it captures value, not just how it creates it.

Case Study: Second Thoughts About a Strategy Shift by Elie Ofek and Jill Avery How much time should a retailer give a new pricing model? Create a Strategy That Anticipates and Learns by Jeff Elton By acquiring and assessing information faster. 3 Terrible Strategies for Companies Seeking Growth by Umair Haque Too many firms are opting for clever, cruel ways to turn a profit. Customers Are Better Strategists Than Managers by Graham Kenny Perspective is everything.

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FEATURED PRODUCT The First 90 Days App for iPhone MAKE YOUR NEXT CAREER TRANSITION A SUCCESS. Download The First 90 Days App today to help you stay ahead of the game. Download on the App Store

FEATURED PRODUCT Aligning Strategy and Sales HBS Press Book Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy. Buy Now

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