The Daily Stat from Harvard Business Review

 

Are you having trouble viewing this email? If so, click here to see it in a web browser.

October 22, 2014 Counterfeiting as a Form of Free Advertising In a study of a 1995 surge in counterfeiting in the Chinese shoe market, Yi Qian of the University of British Columbia found that the entry of fakes had the effect of increasing sales of high-end authentic shoes by 63%. The arrival of counterfeits on the market affirmed the value of the brands in consumers' minds and in many cases introduced the brands to new customers. At the low end, however, counterfeits merely ate into the brands' sales. SOURCE: Counterfeiters: Foes or Friends? How Counterfeits Affect Sales by Product Quality Tier

PREVIOUS STATS Hovering Over a Touch-Screen Keyboard Has Its Consequences Computer-Based Teaching Ends Up Being Costly and Risky for the Navy Why Does Food Taste Better if Someone Else Is Having the Same Thing? Banning Affirmative Action Hurts Minority Enrollment in Elite Colleges Whatever It Is, You'll Get Over It Think You'll Feel Good After Telling Your Awesome Tale? Think Again

BEST SELLERS HBR's 10 Must Reads: The Essentials | HBR's 10 Must Reads Boxed Set | HBR Guide to Persuasive Presentations | HBR Guide to Better Business Writing | HBR Guide to Getting the Right Work Done

FEATURED PRODUCT Playing to Win Strategy Toolkit HBS Press Toolkit Be confident in your strategy success. The best-selling book by A.G. Lafley, CEO of Procter & Gamble, and Roger Martin of the Rotman School of Management revealed a tested approach to strategy based on making smart choices to stay ahead of the competition that has been embraced by business leaders worldwide. Now, the Playing to Win Strategy Toolkit delivers this industry-proven framework with step-by-step support to develop and implement successful strategy in any organization. With expert advice from Roger Martin, customizable support, and guidance throughout the entire process, this comprehensive tool will help you lead your team through a successful strategy initiative. The toolkit consists of five components: 1) A comprehensive facilitator's guide provides advice about how to prepare, who to involve, and what common challenges to avoid 2) Four detailed case studies show how real-world companies are using the "Playing to Win" approach. 3) Three fully customizable meeting decks to help you save time and meeting management headaches. 4) A set of short video clips from Roger Martin offers advice on getting started and solving common strategy obstacles. 5)The bestselling e-book "Playing to Win: How Strategy Really Works." Buy Now

FEATURED PRODUCT The Innovator's Method HBS Press Book Have you ever come up with an idea for a new product but didn’t know how to take the next step? Following the breakout success of The Innovator’s DNA—this book shows how to make those ideas actually happen and commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you. Buy Now

ADVERTISEMENT

HBR.ORG | THE MAGAZINE | BLOGS | BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS PRIVACY POLICY | CONTACT Copyright © 2014 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing 60 Harvard Way Boston, MA 02163 CUSTOMER SERVICE: 800-545-7685 (US/Canada) 1-617-783-7600 (outside the U.S. and Canada)