Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | | | | | | | | | | The End of Competitive Advantage | | HBR Press Books | | Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage. | | | | | | | | | | | | | ADVERTISEMENT | | | | | | | | | | BEST SELLERS | | | | | | ADVERTISEMENT | | | | | | | | | | | | | UNSUBSCRIBE | UPDATE YOUR PROFILE | MORE EMAIL NEWSLETTERS | PRIVACY POLICY | | | | Was this email forwarded to you? If so, sign up to start receiving your own copy. | | | | ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Strategy" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. | | | | OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. | | | | ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. | | | | | | | Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada) | | |
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