Supercharge Your Marketing Performance

Having trouble viewing this email? Click here to see it in a web browser. SUPERCHARGE YOUR MARKETING PERFORMANCE Here are some of this year's most popular marketing titles that are sure to spark your interest, and help you and your team improve your marketing performance. HBR's 10 Must Reads on Strategic Marketing We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you increase the impact of your marketing efforts. Product #11366 (Ebook/PDF or Paperback) Yours for only $24.95* BUY NOW HBR's Go to Market Tools: Market Sizing On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fill that gaping revenue hole—and is worth the team's scarce marketing and product development resources? Use HBR's Market Sizing tool again and again, to turn your raw market data into a clear analysis that will inform your product development and marketing plans. Product #GTM1TL (Interactive Product) Yours for only $125.00** **Six month license. BUY NOW Playing to Win: How Strategy Really Works The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. Product #11202 (Ebook/PDF or Hardcover) Yours for only $27.00* BUY NOW Keeping Up with the Quants: Your Guide to Understanding and Using Analytics If you don't have a business degree or if you aren't comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge. Product #11177 (Ebook/PDF or Hardcover) Yours for only $27.00* BUY NOW How to Make Your Case in 30 Seconds or Less If you ran into Warren Buffet on the street, would you know what to say? Having an "elevator speech" ready to go at a moment's notice will enable you to make the most of once-in-a-lifetime communication opportunities. Here, we present eight tips for being prepared with a winning pitch. Product #C0201E (PDF or Hard Copy) Yours for only $4.50* BUY NOW Marketing Simulation: Managing Segments and Customers V2 In this single-player simulation, you can define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. You must analyze each market segment and decide which new customers you want to acquire while also considering the loyal customers you must retain. Product #7018HB (Online Simulation) Yours for only $37.50** **Six-month single user license. BUY NOW Measuring Marketing Performance An in-depth, interactive CD-ROM presentation that will show you how to create a marketing dashboard that will reveal the true performance of your company's marketing activities. Professors John Quelch and Gail J. McGovern, both of the Harvard Business School faculty, explain and illustrate each step along the way toward keeping senior management informed of how your marketing strategies are attracting, cultivating, and retaining customers. Product #507701 (CD-ROM) Yours for only $69.00* BUY NOW Marketing Essentials: Harvard ManageMentor Online Module Written especially for non-marketing managers, this module includes fundamentals that will help people throughout the organization better understand the importance of marketing and how it relates to them. Includes tools and techniques for determining a customer's lifetime value, and developing a marketing strategy. Product #6789Z (Online Module) Yours for only $39.95** **One-year single user license. BUY NOW Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? Product #10256 (Ebook/PDF or Paperback) Yours for only $14.95* BUY NOW Creating a Marketing Plan: An Overview Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. Product #2564BC (PDF or Hard Copy) Yours for only $6.95* BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01738. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)