Thursday, June 13, 2013

The Daily Stat: Why Women Should Ask Auto-Repair Shops for Discounts

  Daily Stat - Harvard Business Review

June 13, 2013

Why Women Should Ask Auto-Repair Shops for Discounts


Women who called auto-repair shops to inquire about getting a new radiator were quoted prices that averaged 6% higher than those offered to men, according to an experiment led by Meghan Busse of the Kellogg School at Northwestern University. Yet female callers who requested a price reduction were successful about 35% of the time, compared with just 25% for men. Shops may be caught off guard when women ask for discounts on car repairs, the researchers say.

SOURCE: The Importance of Appearing Savvy


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