| Building a Client Base When You're a New Coach. Starting a coaching practice can be an exciting career move, but to make it a sustainable business, you'll need to build a roster of clients. When you're starting out, don't dismiss low-paid or even unpaid work that builds your credibility and connections. If you're asked to speak for a small honorarium or coach someone at a discount, for example, think carefully before you say no. Those experiences may help you get future work, especially if they're with highly regarded organizations. And don't be shy about reaching out to your network to land early clients. Tell people that you're looking for referrals — but don't pressure them or put them on the spot. For instance, your message might say, "I recently started a new business to coach people on [insert the topic you focus on]. If you happen to know anyone who might be a fit for that, I'm always looking for great clients to work with." | | | | Today’s Tip | | Building a Client Base When You're a New Coach | | Starting a coaching practice can be an exciting career move, but to make it a sustainable business, you'll need to build a roster of clients. When you're starting out, don't dismiss low-paid or even unpaid work that builds your credibility and connections. If you're asked to speak for a small honorarium or coach someone at a discount, for example, think carefully before you say no. Those experiences may help you get future work, especially if they're with highly regarded organizations. And don't be shy about reaching out to your network to land early clients. Tell people that you're looking for referrals — but don't pressure them or put them on the spot. For instance, your message might say, "I recently started a new business to coach people on [insert the topic you focus on]. If you happen to know anyone who might be a fit for that, I'm always looking for great clients to work with." | | This tip is adapted from “3 Reasons New Coaches and Consultants Fail,” by Dorie Clark | | |  | | Access the very best. | | With a HBR subscription, you'll get access to 50 of our best-selling articles and a wealth of content and resources, written by the world's leading business minds. | | | | |  | | Article | | What Makes a Leader | | by Daniel Goleman | | Skills and smarts matter, but emotional intelligence matters more. Subscribers have exclusive access to this and other leadership classics in our 50 best-selling articles collection. | | | | | | | | | | | |
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