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| | | Wharton professors Nicolaj Siggelkow and Christian Terwiesch show how companies are leveraging technology to gain more intimate knowledge of their customers, even anticipating and fulfilling their purchasing needs before the customers themselves know what they are. This is the promise of their new book, Connected Strategy. | | | | | | |  | | | | | |
| | | Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Bestselling author David Weinberger urges us to embrace the chaos around the way we predict, prepare for, and manage our future. | | | | | | | | | | | | |
| | | HBR’s exclusive tools | | | | You’ve got a great idea that will increase profitability or productivity — but how do you get approval for the budget and resources to make it happen? By building a business case that clearly shows your idea's value. Available exclusively through HBR.org, The HBR Guide to Building Your Business Case eBook + Tools will help you: 1) Spell out the business need and align it with strategic goals, 2) Gather feedback to shape and test your idea, 3) Calculate ROI, 4) Analyze risks and opportunities, 5) Gain support from colleagues, 6) Present your case to stakeholders, and 7) Secure the resources your project needs. | | | | | | | | | | | |
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