Ready to go to Market?

Having trouble viewing this email? Click here to see it in a web browser. INTRODUCING HBR'S GO TO MARKET TOOLS An effective go to market strategy can mean the difference between a runaway success and a costly flop. HBR's new Go to Market series of interactive tools offers a rigorous yet efficient approach for taking your products or services to market successfully. Based on the work of leading business school faculty Jill Avery (Harvard Business School) and Thomas Steenburgh (Darden Graduate School of Business), each tool will help you and your team build a winning go-to-market plan – one that will enable you to do more business, with more customers, more often, and more profitably. Product #s GTM1TL, GTM2TL, and GTM3TL Only $75 each* READY TO CARVE OUT YOUR CORNER OF THE MARKET? Sizing a market is tough, especially in the era of big data. Which data is relevant? How do you find it? And once you've got it, what do you do with it? HBR's Go To Market Tool: Market Sizing will help you gather and interpret only the data you need, then confidently project the market potential for your product or service. Product #GTM1TL / $75* *six month license Buy Now » View Preview » PRICE IT RIGHT THE FIRST TIME When bringing a product or service to market, we often tackle pricing as a last step...or worse, an afterthought. Why? Because even seasoned managers often have no idea what the right price is. But can you risk getting it wrong? HBR's Go to Market Tool: Pricing for Profit helps you turn your raw data into a clear analysis to arrive at the most profitable price. Product #GTM2TL / $75* *six month license Buy Now » View Preview » DO YOU KNOW WHO YOUR BEST CUSTOMERS ARE? Are you and your team struggling to meet aggressive revenue targets with limited marketing resources? Determined to figure out which customers to invest in and which to ignore but not sure where to begin? HBR's Go To Market Tool: Customer Lifetime will help you determine how profitable all your customer segments are throughout their relationship with your company — and what steps to take to increase their value. Product #GTM3TL / $75* *six month license Buy Now » View Preview » HBR'S GO TO MARKET SERIES TOOLS Use again and again. You and every member of your team can download the Excel spreadsheet version of any one of these tools to have on your desktops to use again and again. Real-world case study shows you how it works. A brief tutorial quickly walks you through the data gathering, calculations, and analysis. Results you'll want to share. When you're ready to present your case and defend your budget request, export your data and graphical results in a ready-made yet fully customizable PowerPoint. To order by phone, call us toll-free at 800-668-6780 and mention promotional code GTM40. Outside the U.S. and Canada, call +1-617-783-7450. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2015 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)