| Apple, Google, Starbucks, Zappos—companies frequently in the news.
But what’s behind those headlines? Why are those companies so successful? And how might you apply what they do to your own organization? | | | | Lessons from Top-Tier Companies brings together cases taught at Harvard Business School and articles published in Harvard Business Review to give you in-depth analysis of what makes these companies tick—from their own CEOs' as well as leading academics' perspectives. | |
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| | Save 25% when you order this special collection. | | | | | Yours for $39.95 * • Product #13897 | | | This specially priced collection includes: | | | | - The Real Leadership Lessons of Steve Jobs (HBR Article)
- Apple Inc. in 2012 (HBS Case)
- Google’s CEO on Enduring Lessons of a Quirky IPO (HBR Article)
- Google, Inc. (HBS Case)
- “We Had to Own the Mistakes”: An Interview with Starbucks CEO Howard Schultz (HBR Article)
- Starbucks: Delivering Customer Service (HBS Case)
- Zappos’s CEO on Going to Extremes for Customers (HBR Article)
- Zappos 2009: Clothing, Customer Service, and Company Culture (HBS Case)
| | | | | Save 25% when you order this special collection. | | | | | Yours for $39.95 * • Product #13897 | | | * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees and/or import fees imposed by the country of import. Please check with your custom office for details. | | | | | | |
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