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April 15, 2015 If You Need to Brainstorm, Do It Virtually Rather than in Person Online and written brainstorming sessions generate more high-quality ideas, produce more creative ideas per person, and yield ideas that evoke higher levels of satisfaction than face-to-face brainstorming, Tomas Chamorro-Premuzic writes on HBR.org. Virtual brainstorming enhances creative performance by almost 50% of a standard deviation in comparison with traditional brainstorming, for three reasons: It isn't susceptible to domination by powerful individuals, it enables feelings of anonymity, and it increases the diversity of ideas. SOURCE: Why Brainstorming Works Better Online

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