HBR Research: Developing a Customer Centricity Strategy

Are you having trouble viewing this email? If so, click here to see it in a web browser. Special Invitation April 1, 2015 Dear Valued Colleague, We’d like to invite you to participate in a survey we are conducting to understand, from a cross-functional perspective, the experiences of organizations that have implemented or are in the process of implementing a customer centricity strategy. By “customer centricity strategy” we mean an organization-wide effort putting the customer’s point of view at the center of all activities. For this particular study, we are interested in organizations with 100 or more employees. As a thank you, once you have completed the survey, you will be able to download a complimentary copy of the Harvard Business Review article, “Manage Customer-Centric Innovation—Systematically” by Larry Selden and Ian C. MacMillan. To participate, simply click on the link below: http://vovici.com/wsb.dll/s/1549g57f81 Please be assured that your responses are completely confidential and results will be analyzed in the aggregate only. Any personal data will not be used for any purpose other than for the research exercise itself. Thank you in advance for participating in this effort. Sincerely, Joshua Macht Group Publisher Harvard Business Review HBR.ORG | TOPICS | THE MAGAZINE | BOOKS | CASES | STORE | SUBSCRIBE TO HBR HBR.ORG | TOPICS | THE MAGAZINE BOOKS | CASES | STORE | SUBSCRIBE TO HBR UNSUBSCRIBE | NEWSLETTERS | PRIVACY POLICY CONTACT Copyright © 2015 Harvard Business School Publishing, an affiliate to Harvard Business School. All rights reserved. Harvard Business Publishing, 60 Harvard Way, Boston, MA 02163 CUSTOMER SERVICE: 800 545 7685 (US/Canada) +1 617 783 7600 (outside the US and Canada)