Unleash the Power of Analytics

Having trouble viewing this email? Click here to see it in a web browser. UNLEASH THE POWER OF ANALYTICS Keeping Up with the Quants: Your Guide to Understanding and Using Analytics by Thomas H. Davenport and Jinho Kim Why Everyone Needs Analytical Skills...Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your "quantitative literacy" guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value. In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. Product #11177 (Hardcover or Ebook/PDF) Yours for only $27.00* BUY NOW Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport, Jeanne G. Harris, and Robert Morison In Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. Product #12167 (Hardcover or Ebook/PDF) Yours for only $29.95* BUY NOW Harvard Business Review October 2012 Issue — Getting Control of Big Data Businesses now have access to massive amounts of unstructured unfiltered data that could change how they make decisions, and even how they compete. This issue features a Spotlight package that looks at big data's potential—and at the managerial challenges it presents. This issue also includes the following articles: "Celtel's Founder on Building a Business on the World's Poorest Continent," "The True Measures of Success," "10 Rules for Managing Global Innovation," "What Ever Happened to Accountability?" "Execution as Strategy," "No, You Can't Have It All," "HBR Case Study: Target the Right Market," and "Life's Work: Barbra Streisand." Product #BR1210 (Magazine Issue) Yours for only $16.95* BUY NOW Making Advanced Analytics Work for You by Dominic Barton and David Court McKinsey's Barton and Court offer a useful guide for leaders and managers who want to take a deliberative approach to big data—but who also want to get started now. Product #R1210E (PDF or Hardcopy) Yours for only $6.95* BUY NOW Advertising Analytics 2.0 by Wes Nichols Advertising touch points no longer work in isolation. If your company deosn't analyze how they interact dynamically, it will be left behind. Product #R1303C (PDF or Hardcopy) Yours for only $6.95* BUY NOW Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization by Carl Hoffmann, Eric Lesser, and Tim Ringo Most companies today have access to reams of data: marketing, supply chain, finance, as well as critical data about their workforce. Yet research shows that leaders at these companies lack the confidence to effectively integrate and use this data to compete more effectively in the marketplace. Full of detailed examples and case studies, Calculating Success will help you rethink the relationship of talent to business success. The result? A more motivated and cost-efficient workforce and a sustainable, systematic approach to acquiring talent and innovating how work gets done. Product #13174 (Hardcover) Yours for only $35.00* BUY NOW To Make the Best Decisions, Demand the Best Data (HBR Article Collection) by Jeffrey Pfeffer, Robert I. Sutton, Max H. Bazerman, Dolly Chugh, and Thomas H. Davenport Your company's success hinges on the quality of the decisions you and your executive team make. No matter what the decision, you need hard data to select the best course of action. Yet many managers fail to gather adequate information while considering a crucial decision. They rely on their gut, or they embrace the latest "best" practice without investigating its risks. Product #3048 (PDF or Softbound) Yours for only $17.95* BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01826. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. 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