Monday, September 30, 2013

Seize your market--by sizing it

On Sept 16, we wrote you regarding a special offer for HBR's Go to Market Tools: Market Sizing. We wanted to follow up before this special offer closes. The original offer is presented below. If you are not interested, we apologize for the intrusion.
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READY TO CARVE OUT YOUR CORNER OF THE MARKET? Harvard Business Review
HBR's Go to Market Tools: Market Sizing
Sizing a market is tough, especially in the era of big data. Which data is relevant? How do you find it? And once you've got it, what do you do with it?
HBR's Market Sizing tool will help you gather and interpret only the data you need, then confidently project the market potential for your product or service.
Based on the work of leading business school faculty Jill Avery (Harvard Business School) and Thomas Steenburgh (Darden Graduate School of Business), the Market Sizing tool will help you:
  • Accurately calculate untapped market potential
  • Rigorously analyze competitors' market share
  • Zero in on the most profitable customer segments
View preview of HBR's Market Sizing Tool »
Buy HBR's Go To Market Tools: Market Sizing today!
HBR's Go to Market Tools: Market Sizing
ORDER NOW
Product #GTM1TL
Online tool + Excel version
Only $125*
A real world example shows you the right way to market size.
The product tutorial quickly walks you through a case study showing how this rigorous market sizing process results in clear analysis of competitors and customers.
Results you'll want to share.
When you're ready to present to your team, import your Market Sizing data right into PowerPoint as a ready-made and customizable presentation.
Use it again and again, for multiple products and services.
With the free Excel version of the tool, you'll have Market Sizing on your desktop forever. You'll never want to size a market without it.
HBR's Market Sizing Tool shows you how to:
  • Gather the right type of data
  • Interpret that data to make confident projections
  • Turn your results into presentations to share with colleagues
Get HBR's Go To Market Tools: Market Sizing now — just $125* (Six month single user license + downloadable Excel tool that you can keep on your desktop)
* Six-month license. Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details.
To order by phone, call us toll-free at 800-668-6780 and mention referral code 01842.
Outside the U.S. and Canada, call +1-617-783-7450.
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