Pricing for Profit

Having trouble viewing this email? Click here to see it in a web browser. PRICE IT RIGHT THE FIRST TIME Pricing for Profit. When bringing a product or service to market, we often tackle pricing as a last step...or worse, an afterthought. Why? Because even seasoned managers often have no idea what the right price is. But can you risk getting it wrong? Pricing is key to profitability. Without a rigorous yet efficient pricing process, you're just shooting in the dark. Price too low and you may box out your competitors only to find you've killed your margins. Price too high and you'll underperform, leaving your company with no option but the dreaded markdown. You also run the risk of alienating your customers—and never getting them back. Harvard Business Review's Pricing for Profit Tool equips you to confidently set the right price for your product or service. Based on the work of leading business school faculty, Jill Avery (Harvard Business School) and Thomas Steenburgh (Darden Graduate School of Business), it will help you: Maximize profit based on price and volume Gauge how many customers will buy your product at various price points Rate your product's value against competitors' View preview of HBR's Pricing for Profit » Buy HBR's Go to Market Tools: Pricing for Profit today for just $125 for a six-month license » ORDER NOW Product #GTM2TL Only $125* Real-world examples show you the right way to price. In the product tutorial, you'll quickly walk through two case studies showing how this rigorous pricing process results in higher profit. Discover how easy it would have been for the iPad® to lose money when it first launched. Results you'll want to share. When you're ready to present to your team, import your Pricing for Profit data right into PowerPoint as a ready-made and customizable presentation. Use it again and again. Use this powerful tool to bring multiple products and services to market. With the free Excel version of the tool, you'll have Pricing for Profit on your desktop forever. Don't go to market without it! Pricing for Profit will help you figure out the right price...the first time and every time. Get HBR's Go to Market Tools: Pricing for Profit now — just $125* for a six-month license. Plus download your own Excel version of the tool to use anywhere, anytime. Also, be sure to check out HBR's Go to Market Tool: Market Sizing, another in our Go to Market Tool series. Get an accurate estimate of the size of your market and your business's potential for growth. View preview of HBR's Market Sizing Tool » *Six-month license. To order by phone, call us toll-free at 800-668-6780 and mention referral code 01861. Outside the U.S. and Canada, call +1-617-783-7450. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)