Conventional wisdom holds that the best way to make a team more creative is to unshackle them from constraints. But you don't need to remove all creative limitations – instead impose only those that move you toward clarity of purpose.
- Focus on the vitals. What is the one thing you want your customers to know or do? If you could only communicate with them via a business card or a very short video, what would you say? Once you've determined that, you may be surprised by the superfluous pieces that once seemed critical.
- Get uncomfortable. Challenge habitual assumptions and apply a different set of limitations to how you think about problems. A service company, for instance, could consider what would happen if it started offering the service the way a well-known brand in a very different industry would.
Adapted from
"Boosting Creativity Through Constraints," by Adam Richardson. 
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