The Daily Stat: How Long Do You Expect to Live? It Depends on How You're Asked

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile FEBRUARY 13, 2013 How Long Do You Expect to Live? It Depends on How You're Asked People who were asked to estimate their likelihood of living to age 85 said, on average, that they had about a 55% chance, but those who were asked their likelihood of dying by 85 said there was about a 68% chance, which translates into just a 32% chance of living to age 85, says a team led by John W. Payne of Duke University. The "live to" framing of the question appears to prompt positive thoughts about living, whereas the "die by" framing prompts thoughts of death, leading to shorter estimates of life span, the researchers say. Source: Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect Share Today's Stat: FEATURED PRODUCT Playing to Win: How Strategy Really Works HBS Press Book Two of today's best-known business thinkers get to the heart of strategy—explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done PREVIOUS STATS Traffic Eases in U.S., and GPS Plays a Part Criminals Give Up on Robbing Banks and Head for the Internet Flattering the Boss Can Set Him Up for a Fall External Hires Struggle at First but Surpass Their Home-Grown Colleagues Men Feel Powerful After Briefly Interacting with Powerful People Why There Are So Many Low Buildings in Chennai and Mumbai Ambiverts Sell Better than Extroverts If You're Looking for Reasons Not to Sit on a Stability Ball at Work... China Produces Outsized Numbers of Super-Rich Women Reaffirming Your Core Values Helps You Perform Better Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)