Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | FEBRUARY 19, 2013 | Big Food Companies Are Training You to Like Less Salt | | Several major food companies have launched "stealth" campaigns to reduce salt in processed foods for health reasons, according to Agricultural Research. One firm has removed 2 million pounds of salt from retail brands in less than 10 years, and another plans to reformulate 600 products to reduce sodium. The companies are seeking to "retrain the American palate" but want to give consumers' taste buds time to adapt, the journal says. 80% of Americans' dietary sodium comes from salt added to processed foods. | | Source: The Stealth Sodium Revolution | | | | | | FEATURED PRODUCT | | | Playing to Win: How Strategy Really Works | | HBS Press Book | | A.G. Lafley and Roger Martin — one of the most successful business duos of the past century. With Lafley at the helm of P&G during its renowned turnaround and Martin as his strategic partner and adviser, they helped to double P&G's sales and push both profits and market value through the roof. Now it's time for you to take a page from their strategy playbook. PLAYING TO WIN, available now. It's the book everyone is talking about.
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