Podcasts are a great place to share your knowledge and expertise, but how do you get booked as a guest? Start by identifying the shows you’d like to be on. Find out where other people in your field have been booked, or visit shows’ websites to search for previous guests. (Googling “podcasts about [your area of expertise]” isn’t a bad idea either.) If you know someone who’s been on a show that interests you, ask for an introduction. And listen to an episode of each podcast to make sure you’d be a good fit. Once you have a few shows in mind, prepare your email pitch. In one or two short paragraphs, lay out who you are, your background and credentials, and why the show’s listeners would be interested in what you have to say. Then get ready for the interview. Think of questions the host might ask, and practice responding to them with a friend until your answers are clear and crisp.
Adapted from “How to Get Booked as a Podcast Guest,” by Dorie Clark
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