Newsletters are a popular and effective way to reach customers. But when most people feel overwhelmed by the volume of email they receive every day, how can you convince them to let you into their inbox? Start by coming up with a lead magnet, a free giveaway that people can download in exchange for sharing their email address. This might be an e-book, a link to a sought-after webinar, or access to exclusive video interviews — anything they'll find valuable. Then make sure your lead magnet is featured prominently in any content you create. Add it to your bio in online articles, or mention it when you're interviewed in podcasts. You might also consider cross-promotions. If you have a good relationship with someone whose products and focus areas align with yours, introduce each other to your respective audiences, so you both increase the size of your mailing list. Of course, you should choose your partners wisely, since their content and tactics will reflect on your brand.
Adapted from "How to Get People to Subscribe to Your Newsletter," by Dorie Clark
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