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| For global companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Africa's Business Revolution, written by senior leaders in McKinsey's African offices, and a leading executive on the continent, offers expert advice on shaping and executing an effective Africa growth strategy. | | | | | | | | |
| Overcome the human barriers to change.
Leading Transformation introduces an innovative yet proven approach for transforming your organization. Learn how to overcome the inability to imagine what doesn't yet exist for your business, override ingrained organizational habits, and create compelling narratives about your company's future. | | | | | | | | |
| HBR's exclusive tools | | Strategizing the launch of your company's next product or service doesn't have to be stressful or intimidating. Understanding the data behind the potential market, and how your product or service measures up, will allow you to have informed conversations and create a data driven marketing plan. Convince higher ups about how your product will fill that gaping revenue hole—and is worth the team's scarce marketing and product development resources. HBR's Market Sizing Tool will help you (1) gather the data you need to size your own market, (2) use your data to make confident projections, (3) turn your results into a game plan. | | | | | | | | |
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