Are you having trouble viewing this email? If so, click here to see it in a web browser. |
May 19, 2014 The Value of Living at 888 Oak StreetIn North American neighborhoods where more than 18% of the population is ethnically Chinese, homes with address numbers ending in 8 sell at a 2.5% premium, and those ending in 4 sell at a 2.2% discount, says a team led by Nicole M. Fortin of the University of British Columbia. The team, which studied areas around Vancouver, British Columbia, notes that 8 is considered auspicious because the word for it in Mandarin and Cantonese sounds like the word for prosperity; the Chinese word for 4 sounds like the word for death. It's unclear whether the lucky-number effect extends to second-generation Chinese. SOURCE: Superstition in the Housing Market |
FEATURED PRODUCT 25%* Off $40 Purchase |
FEATURED PRODUCTLessons from Top-Tier Companies: Apple, Google, Starbucks, and Zappos |
Copyright © 2014 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing 60 Harvard Way Boston, MA 02163 CUSTOMER SERVICE: 800-545-7685 (US/Canada) 1-617-783-7600 (outside the U.S. and Canada) |
No comments:
Post a Comment