Acquiring the best marketing analytic talent is critical for a company to tap into the powers of big data. But because of how tight the market for analytic talent is – and how critical it is to business growth – marketing leaders are struggling. Companies must adopt different strategies for hiring and keeping people, and a range of tactics exist that can improve analyst recruiting.
- Use more specific language. Have analytics and recruiting teams collaborate to redefine characteristics of an ideal candidate – then use precise and discerning language to cut your search time in half.
- Take an "always on" approach to recruiting. Since this kind of talent is always in demand, don't wait for a specific position to open up. Constantly searching for the best potential hires can keep you a step ahead.
- Beef up management's analytical skills. Educate senior managers on the basics, so they have a clear sense of what's needed from the analysis and can ask the right questions.
Adapted from "
Recruit Better Data Analysts" by John Forsyth, Christine Moorman, and Steven Spittaels.
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