How loyal are your best customers?

Having trouble viewing this email? Click here to see it in a web browser. KEEP YOUR CUSTOMERS COMING BACK How do you keep your customers coming back—and get them to bring others? Managers are under increasing pressure today to deliver better results faster than the competition. Now more than ever, your success is based on how well your firm manages customer interactions. Our Customer Loyalty Collection: How to Increase Retention, Assess Lifetime Value, and Boost Profit will help you: forge a more valuable connection with your customers boost customer satisfaction enhance their loyalty calculate customer lifetime value deliver unprecedented results gain competitive advantage ORDER NOW FOR ONLY $155* Product #7585BN Special Collection The complete Customer Loyalty Collection is yours for only $155* — a savings of more than 30% off the individual component prices » BUY NOW This specially priced 5 volume set includes: Harvard Business Review on Increasing Customer Loyalty (Paperback) This collection of Harvard Business Review articles offers best practices and ideas to help you: invest in the right CRM technology, mine customer data, focus on your most profitable customers, and boost customer satisfaction. Uncommon Service: How to Win by Putting Customers at the Core of Your Business (Hardcover) by Frances Frei and Anne Morris The authors show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage. Tilt: Shifting Your Strategy from Products to Customers (Hardcover) by Niraj Dawar Using vivid examples from around the world, ranging across industries and sectors, Niraj Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. HBR's Go To Market: Customer Lifetime Value (Online Tool) ** HBR's Go To Market tool helps you calculate your customer's lifetime value, allowing you to prioritize your marketing and product development resources on the customers that will provide the biggest returns. It includes: a brief tutorial that walks you through the concepts and calculations; guidance for gathering your own data to plug into the tool; and a pre-designed, yet fully customizable PowerPoint presentation to share your results with your colleagues. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover) by Fred Reichheld Reichheld reveals the question most critical to your company's future: "Would you recommend us to a friend?" By asking this question, you identify detractors, who sully your firm's reputation, and promoters, who generate good profits and sustainable growth. He explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary growth and sustained success. ORDER NOW FOR ONLY $155* » BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 02179. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. **Note: HBR's Go To Market Tool: Customer Lifetime Value access is limited to a 6 month single user license. However this product also includes a downloadable Excel version of the tool to keep and use anytime, anywhere. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2014 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)