Wednesday, March 19, 2014

The Daily Stat: Sales of Saint Joseph Statuettes Reflect the Real Estate Market, in Reverse

  Daily Stat - Harvard Business Review

March 19, 2014

Sales of Saint Joseph Statuettes Reflect the Real Estate Market, in Reverse


The real-estate market and sales of Saint Joseph statuettes tend to move in opposite directions, according to a Missouri-based religious-goods company queried by the Wall Street Journal. For instance, from 2009 to 2010, when local home prices were stagnant, sales of the figurines slightly more than doubled; when prices began to rise, sales of the saint's image declined. In 2013, statuette sales were down 10.6% from the previous year, a period in which the median U.S. existing-home sale price rose 11%. Some people believe that they can better sell their houses if they bury a statuette of Saint Joseph, the patron saint of home and family, upside-down in the yard.

SOURCE: Bless Our Happy Home Sale


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