The Daily Stat: Craigslist Saved Consumers a Lot of Money While Crippling Newspapers

 

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March 13, 2014 Craigslist Saved Consumers a Lot of Money While Crippling Newspapers Craigslist, the online-ad site, saved the placers of classified advertisements $5 billion from 2000 through 2007, according to an analysis by Robert Seamans of New York University and Feng Zhu of Harvard Business School. It also had a profound impact on U.S. local newspapers, siphoning off classified advertisers and leading to decreased classified-ad rates, increased subscription prices, reduced circulation, and declines in display advertising. It also set up a consumer expectation that classified advertising would be free. SOURCE: Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

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