Weekly Hotlist: Great Brands Never Have to "Give Back"

 

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February 10, 2014 Great Brands Never Have to "Give Back" By Denise Lee Yohn If you're using CSR to offset damage your company does, you're doing it wrong.

Career planning How to Write a Cover Letter by Amy Gallo Focus on why you're right for the job and how badly you want it. Informal leadership Eight Essentials for Scaling Up Without Screwing Up by Robert I. Sutton Understanding the "problem of more." Marketing What Does Your Brand Sound Like? by Laurence Minsky The unrealized marketing advantage of audio. Microsoft Microsoft and the Case for the Insider CEO by Walter Frick Insiders might not excite Wall Street, but their track record is superior. Managing yourself Leadership Is Not a Solitary Task by John Coleman Most real change is community-driven and community-focused. Product development A/B Testing and the Benefits of an Experimentation Culture by Wyatt Jenkins What happens when all ideas are suddenly on equal footing. Managing yourself Three Questions to Advance Your Career by John Beeson Feedback only helps if you're asking the right things to the right people. Informal leadership The Scaling Lesson from Facebook's Miraculous 10-Year Rise by Robert I. Sutton You can't always be charging ahead. Disruptive innovation Eight Essential Questions for Every Corporate Innovator by Scott Anthony Reflect before you leap into action.

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