Are you having trouble viewing this email? If so, click here to see it in a web browser. |
February 27, 2014 It Matters Which Avatar You Choose When GamingResearch participants who had played a 5-minute computer game using a Superman avatar were subsequently kinder to other people, and those who had played as the evil Voldemort were less kind, say Gunwoo Yoon and Patrick T. Vargas of the University of Illinois at Urbana-Champaign. After the computer game, the participants were instructed to provide an unspecified amount of chocolate and hot chili sauce to other people who they believed would be required to eat it all (untrue); those who had been "Superman" provided about twice as much chocolate as chili sauce, while those who had been "Voldemort" did the reverse. SOURCE: Know Thy Avatar: The Unintended Effect of Virtual-Self Representation on Behavior |
FEATURED PRODUCTThe First 90 Days App for iPhone and AndroidMAKE YOUR NEXT CAREER TRANSITION A SUCCESS.Download The First 90 Days App today to help you stay ahead of the game. Download on the App StoreDownload on Google Play |
FEATURED PRODUCTBig Data at Work: Dispelling the Myths, Uncovering the OpportunitiesHBR Press BookGo ahead, be skeptical about big data. The author was—at first. When the term "big data" first came on the scene, bestselling author Tom Davenport (Competing on Analytics) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource Buy Now |
Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing 60 Harvard Way Boston, MA 02163 CUSTOMER SERVICE: 800-545-7685 (US/Canada) 1-617-783-7600 (outside the U.S. and Canada) |
No comments:
Post a Comment