Management Tip of the Day: Know What Makes Your Company Special

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   TIPS   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   STORE RSS   |   Mobile JANUARY 23, 2013 Know What Makes Your Company Special Companies that focus on their unique abilities are best-positioned for growth. But most firms, like most people, aren't very aware of their extraordinary capabilities, not to mention their extraordinary deficiencies. To achieve growth you need to know what makes your company special. Seeing the world through your customers' and competitors' eyes is the best way to understand what sets you apart. Ask the following three questions to pinpoint the assets that can catalyze new growth: Why — really — do customers choose our offerings? Which of our capabilities are distinctly better than those of competitors? How difficult would it be for a garage-based startup to replicate what we have done? The answers will help you determine your most crucial asset, and how that should be the focus of your growth. Today's Management Tip was adapted from "Three Questions to Jump-Start Your Company's Growth" by Scott Anthony. Read the full post and join the discussion » Share Today's Tip: FEATURED PRODUCT The Leading Teams with Emotional Intelligence Collection Special Collection Emotional intelligence (EI) is a combination of self-management and social skills that can transform and optimize individual or team performance. This specially priced collection will equip you with practical leadership skills and action-oriented tools that will elevate your ability to inspire teams and produce results. Save 15% off the individual component prices. ADVERTISEMENT Follow the Tip: PREVIOUS TIPS Make Emotional Connections with Your Employees Job Seekers: Social Media Is Your Friend Grab Senior Executives' Attention When You Present 3 Ways to Battle E-mail Overload Stand Out in Your Interview Strengthen Your Network with Shared Activities Ask for Feedback Before Taking That Job Stop Regretting Your Career Decisions Keep a Work Diary 3 Ways to Get People to Change All Previous Tips BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Boxed Set HBR Guide to Persuasive Presentations HBR Guide to Better Business Writing HBR Guide to Getting the Right Work Done Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)