When we think about trends that affect our business, we often look to things happening outside our companies. But it’s just as important to pay attention to internal signals that may present opportunities or challenges right in front of you. Watch for signs related to people, process, products, and strategy: Have there been any new hires or departures of key employees in the company? Are there patterns in the types of requests you’re receiving from stakeholders? How might the introduction of a new product affect your line of business? Does a series of new products signal a change in direction? After reflecting on questions like these, consider the implications of the trends. Ask yourself, What might these changes mean for me and my department? The answers to these questions will help you identify where your own strategy and priorities may need to adapt.
Adapted from the HBR Guide to Thinking Strategically