Too many companies rely on a vague, generic statement to articulate what matters to it. If you want employees to embrace and express your organization’s values, use stories instead of a mission. Look for stories about coworkers supporting one another, representatives providing excellent customer service, and customers being delighted by your products. Then find unique ways to spread those stories. You could invite a customer to share their stand-out experience at an all-staff meeting. Or you could play a video of one of your best stories at employee orientation. Storytelling teaches your employees to pay attention to the experiences of real people and helps employees feel good about the values your organization stands for.
Adapted from "Use Stories from Customers to Highlight Your Company's Purpose," by Erica Keswin
