The Daily Stat from Harvard Business Review

October 20, 2015     How to Ensure That Your Kids Become Charitable Adults: Talk to Them Children whose parents talk to them about charitable giving go on to become 10 percentage points more likely than others to donate to causes, according to a study led by Sarah Brown of the University of Sheffield in the UK. Drawing on a database of some 5,000 families in the U.S., the researchers found that these parental conversations are what really matter in shaping and nurturing children’s altruistic behavior. SOURCE: Intergenerational Analysis of the Donating Behavior of Parents and Their Offspring

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