The Best of the March Issue

 

February 11, 2015 by Best of the Issue Idea Watch The Science of Sensory Marketing The editors Way beyond new-car smell. Defend Your Research Putting Yourself in the Customer's Shoes Doesn't Work Johannes Hattula Marketers, forget about the Golden Rule. Vision Statement Stuff: When Less Is More Vaclav Smil Modern products contain fewer components. But we're consuming more raw materials than ever. Spotlight Why Strategy Execution Unravels – and What to Do About It Donald Sull, Rebecca Homkes, and Charles Sull There's such a thing as too much alignment. Spotlight When Senior Managers Won't Collaborate Heidi K. Gardner Show them the money. Feature Leadership Summits That Work Bob Frisch and Cary Greene You can have a meaningful conversation with your top 300 people. Feature Corporate Governance 2.0 Guhan Subramanian Smart, practical fixes for what ails today's corporate boards. Feature Making the Consensus Sale Karl Schmidt, Brent Adamson, and Anna Bird Selling to a group is nothing like selling to a single corporate buyer. Synthesis Technology Doesn't Always Beat Labor Walter Frick Stop that robot from taking your job.

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