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September 18, 2014 Prevent Your Strategy Offsite from Being Meaningless By Peter Bregman Get everyone moving in the same direction.

What You Don't Know About Sales Can Hurt Your Strategy by Frank V. Cespedes How sales can help you along all four paths to profitability. A Framework for Understanding VUCA by Scott Berinato How to build strategy in a world that's volatile, uncertain, complex, and ambiguous. To Make Better Decisions, Combine Datasets by Rita McGrath Cut through complexity with predictive analytics. Your Company's Purpose Is Not Its Vision, Mission, or Values by Graham Kenny The distinction matters.

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FEATURED PRODUCT Aligning Strategy and Sales HBS Press Book Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy. Buy Now

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