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August 26, 2014 Women Surpass Men as Kickstarter FundraisersWomen may be heavily underrepresented in the start-up world, but they're doing well on Kickstarter. In one study, two-thirds of technology ventures led by women reached their fundraising goals on the crowdfunding site, compared with 30% of those led by men, according to the Wall Street Journal. Female-founded start-ups attract support from women who are activists and want to help other women, the researchers say. SOURCE: Kickstarter Closes the Funding Gap for Women |
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